Three years ago, Google’s search engine began favoring in its results websites that use encrypted HTTPS connections.
In July 2018 Google will mark non-HTTPS websites as insecure in its Chrome browser, fulfilling a plan rolled out in September 2016. As stated by Google earlier this month, Google announced its Speed Update which is set to roll out in July, and announced it will then also mark all sites that have not migrated to HTTPS as “not secure.”
This move will coincide with the release of Chrome 68. It’s becoming even more important for any business who has a website to treat Speed and HTTPS as important factors when it comes to usability and SEO.
Google has been pushing webmasters to make the change to non-secure web sites for a few years now – including hinting at small rankings boost to further incentivize the shift. The campaign has proved successful.
According to their stats:
- Over 68% of Chrome traffic on both Android and Windows is now protected
- Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
- 81 of the top 100 sites on the web use HTTPS by default
Warnings … How users will be alerted
Starting with Chrome 68, due to hit the stable distribution channel on July 2018, visiting a website using an HTTP connection will prompt the message “Not secure” in the browser’s omnibox (see picture above) – the display and input field that accepts both URLs and search queries.
Google explained “Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web toward a secure HTTPS web by default”.
Don’t Panic – We are here to help!
Migrating a platform/website from HTTP to HTTPS can be quite an undertaking, depending upon the size of a site and scope of the project. Some are stress free and straight forward though. But we advise to make the switch as soon as possible if you currently only have a HTTP website. And if you’re considering a new website build, an SSL should be setup from Day One to make your new site secure.
Ask yourself the question, if you visited a website and it came up with a message saying ‘This website is not secure’ would you click accept and continue or would you exit the window and go elsewhere. And if you’d continue, would you be confident enough to put in your card details to purchase online even though the browser says this website not secure?
We can handle the SSL purchase and installation for you here at Clear OutPut if you’re creating a new website with us. Get in touch today for any new website enquiries.
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