Seven key benefits you need to think about, all of which we’ll provide with our website design:
Even if you don’t sell online, your website is the place people go to get information and their first impression of your business. If your website loads slowly, isn’t easy to navigate or isn’t 100% mobile-friendly, your prospect will go elsewhere. With one quick click.
Even more important than load speed, your website must make it 100% easy for anyone to place an order for whatever they want from you. High-quality websites have reduced everyone’s patience with poor performers – if your visitor has any issues with their orders, they’ll vote with their mouse and find a better website.
There really aren’t many people (on the planet) who want to hear about your history and qualifications, or all the technical jargon – at least until they’ve decided to buy from you. You need compelling copy that will grab people’s attention and make them take action. Some business owners say that a professional copywriter was their best investment.
Even if you can’t tell that your website’s coding feels outdated and rusty, other people definitely can. Your website visitors don’t need to be techies – they’ll be comparing the look and feel with all the other websites out there.
Everything from your keyword strategy to duplicate content has a big impact on your Google ranking. Search engine algorithms favour updated websites. If you want people to find you, you might need a refresh.
Your website will be the one place that brings all your digital marketing together – social media links, videos, blogs, newsletters. Whatever else you’re investing in, it might be worthless if your website’s out of date.
We have to come back to the other branch of our business! But whoever makes your videos, they need a high-quality and fast-loading website as the perfect backdrop.